12 Surprising Facts About Famous Logos You Didn’t Know -Every day we see sign of famous companies, but we scarcely give a second thought to their root or significance.
We are going to tell you about 12 Surprising Facts About Famous Logos You Didn’t Know that will reveal little secrets of well-known signs, and there’s a bonus at the end of the article to bust a confirm myth.
Many people think that the Ferrari sign symbolizes horsepower, but that is not the truth. In his biography, Enzo Ferrari mentions that the horse silhouette was initially painted on the plane of Italian ace pilot Francesco Baracca. The sign was given to Enzo by Francesco’s mother after his victory in a race, and later it became the well-known icon.
Rumor has it that the BMW sign symbolizes an airplane propeller, and even some company employees share this opinion. However, it is all much simpler: the blue and white were chosen to appear the colors of Bavaria the German state.
Uber has recently changed its sign from a “U” to something remotely like bits of information. The company states that the new sign appears their cars that can be found anywhere, just like bits or atoms.
It is not surprising that the worldwide encyclopedia’s sign is The Earth. But the puzzle pieces it depends of are a symbol of multilingualism, so each is labeled with letters from different languages. And together, they present the word which is wikipedia, while the missing pieces point out that the encyclopedia is not finished and it is always being updated.
Myth has it that the Apple sign was dedicated to Alan Turing, who ended his life by biting into a poisoned apple. The truth, it’s all much simpler: designer Rob Janoff says he made the bitten apple to show its dimensions because a whole apple can be easily mixed with any other round fruit.
The Graphic designer Irina Blok and her team were given the task of creating a sign that would include a robot and be easily known. Funny as it seems, the afflatus came from the symbols we usually see on the doors of public bathrooms.
In 1962, McDonald’s hired psychologist Louis Cheskin. He mention replacing the Speedee the Cook sign with golden arches making an “M.” His thinking was that such a shape resembles female breasts, which subconsciously excite appetite and reminds people of their happy childhood. It is worth mentioning, though, that Cheskin did not invent these curve himself, and they were present in the restaurants since the 1950s.
René Lacoste was walking down the street with the captain of his team, Alan Moore, in 1923 and observe a crocodile skin valise in one of the shop windows. René Lacoste and Alan Moore made a bet that if Lacoste won the next game, Moore would buy him that valise. Lacoste lost, but a journalist heard of this story and wrote a part about a tennis player who had not won but fought like a crocodile. That was how Lacoste got his nickname, and his company later received the sign of this creeper.
At first glance, it seems pretty simple, yet if you look closely at the first letter, you will see that it resembles a pin we might use for papers or photographs. Pinterest literally “pins” pictures to walls, only it does so electronically.
One of the most known signs in the world is actually one of the cheapest ones. It cost just 35 USD, that is how much Phil Knight, the owner of the company, paid student Carolyn Davidson for her work in 1971, and he was not even happy with the result at first. He turned out to be wrong: the swoosh sign became successful, and it is no surprise that it is so often associated with a wing of Nike.
Just Few people know about this, but the Starbucks sign is a mermaid holding 2 of her tail fins. This sign was inspired by the legend of the fairy Melusine, a woman-fish with 2 tails who married a mortal man. In 1971, the whole picture of the mermaid could be seen on coffee cups, but later it was censored.
The Pepsi sign seems simple enough, yet it cost a lot more than you could imagine: 1 million USD. Designers developed it accept to the attribution of the golden ratio that are presumed the most harmonious and pleasant for the human eye.
“Bonus” The Metro Goldwyn Mayer Lion
Definitely that is NOT how Metro Goldwyn Mayer made their famous roaring lion sign. When viewing the mascot of MGM Studios since 1917, few know that there have actually been 7 different lions used for this purpose. They were totally tamed and trained to roar on cue. As for the picture currently roaming the Web, of course, it is just a fake. The lion on it is preparing for an MRI scan. Do not believe it if you see it anywhere.